Indian chef in London creates ‘world’s hottest curry’

Vivek Singh, a London-based Indian chef, has created a dish that he says is the world’s hottest curry. It is so hot it comes with a health warning.

Singh, who is the chef of The Cinnamon Club, has named his creation the Bollywood Burner – a lamb curry that was commissioned by Sir Richard Branson’s Virgin Media to mark the launch of its new ‘Bollywood On Demand’ service.

Before ordering the curry diners are required to sign a disclaimer saying they are aware of the nature and risks involved with tasting the curry before eating it.

Inspired by Andhra cuisine, Singh uses the Naga pepper and its seeds, which, on the Scoville scale that measures the piquancy of peppers, has a figure of 855,000 – over 100 times hotter than the better-known jalapeno pepper.

‘We found a list of the 10 hottest chillies and decided to try and use some of them. I think it will be the hottest curry in the world,’ said Singh.

But he said the Bollywood Burner may not regularly appear on the menu: ‘I would create it on demand for customers but will not include it all the time. I think it’s just too extreme a dish.’

The Bollywood Burner is being submitted to the Guinness World Records for verification of its status as the world’s hottest curry. The results should be announced in two to three weeks.

Courtesy :- Yahoo

Tiger Woods to be first billionaire athlete – Forbes

Tiger Woods is on course to become the first billionaire athlete with the popular U.S. golfer proving a marketing dream, according to Forbes Magazine.

Woods, who won the U.S. Open last month despite a bad knee, is on track to exceed $1 billion in career earnings by 2010 after earning $115 million in 2007, said the American magazine which publishes an annual list of the world’s richest people.

tigerwoods

Forbes in Wednesday’s edition said it would take 32-year-old Woods a bit longer to actually pocket that amount as taxes and management fees eat into his prize and endorsement money.

The calculation was based on Woods’ estimated earnings in the annual rich list dating back to 1996, when he turned pro, and also credited the world number one golfer with annualised investment returns of 8 percent.

“Based on those criteria, we project Tiger Woods should join our list of the world’s billionaires in 2011,” said the magazine. “It will be an unprecedented occurrence.”

The magazine said there are plenty of billionaires who have excelled at sports, like Switzerland’s richest man and champion sailor Ernesto Bertarelli, but no billionaires who have accumulated their fortune by playing sports.

Woods has been a sports marketing phenomenon.

A golf prodigy as a child, his recent U.S. Open victory was his 14th major championship and he has won 50 tournaments on the PGA Tour faster than any player.

But prize money only accounts for about a tenth of his earnings with the rest coming from lucrative endorsement deals signed by the exceptionally popular player with companies that include Nike, Buick and Gillette.

Sports drink maker Gatorade recently launched a new line of drinks called Gatorade Tiger.

The magazine said Woods would earn about $90 million in endorsement contracts this year. Over the course of his career, he has earned more than $750 million from such deals.

Woods is not playing again this season after undergoing knee surgery a few weeks ago.

Courtesy :- Yahoo